How Digital Marketing help Astrology & Vastushatra- Case Study
Today digital marketing is the need of the hour for every business. To reach a person’s mobile, you have to use a new marketing strategy. Today, the online presence of business defines the credibility of the business.
If you don’t have that much presence on the internet people don’t have an interest in your products or services. Every business needs to give importance to online marketing techniques even astrology and Vastu Shastra services also.
Looking at the growth of infrastructure in India, and considering the problem people are facing in their day to day life astrology and Vastu Shastra consultancy is needed for everyone. Here’s a short case study talking about how we helped Bramhachaitanya Vastu & AstroConsultancyy with our digital marketing skills.
What were the Challenges while carrying out the Digital Marketing Strategy for Brahmchaintanya Vastu & Astro Consultancy?
Brahmchaintanya Astro& Vastu Consultancy was the new brand in the market. So, there are new own challenges while promoting a relatively new name that dealt with astrology and Vastu Shastra consultancy. We too had to confront these challenges when we first began with our thought process. Here were the challenges.
The Astrology & Vastu consultancy intended to deal with the problems related to the people and house. Therefore, the first challenge was to reach these people who are facing the problems in their life through a digital medium such as website, social media, etc.
Brahmchaintaya Astro & Vastu consultancy was relatively new at that time. So, promoting it was another big challenge because it has huge competitors which were already been promoting themselves in the digital media.
First, we have to create a brand in digital media. So, social media and website are two essential tools and we needed to create a presence there. We had to start from zero.
What was our solution?
Looking at the narrow scope for promotion, we developed a precise and sharp marketing strategy, creating engaging social media content. Here’s how we overcame the challenges.
AS it has no response online, first we had to create their responsive website. The perspective of the website was to target three cities. So, we had to do keyword research and competitor keyword analysis.
As per the keyword analysis, we had to create the content which was included location-specific keywords. The website needed to create user-friendly so that website bound rate would be lower.
Next challenge was to create social media pages and the content. For astrology & Vastu Shastra business, Facebook is the essential media in India. So, marketing was done through the Facebook page.
The content calendar had to be created. We had to create attractive and engaging content which had to focus on the people’s day to day problem like health, relationship, etc. The eye-catching graphics along with the content was created to increase the engagement.
Blog writing is another essential factor we had to keep in mind. Keyword specific blogs we had to write so that people will read the blog and eventually converted to a potential client.
With these digital marketing plans, website www.brahmchaintnyava.co.in is ranked 4th in Google SERP within 3 months.
Also, the facebook page got daily reach up to 1000 and page likes up to 400 within 3 months.
With a sharp, to the point and a well-planned digital marketing strategy, we delivered what was expected from us, thus contributing to our success rate.
At Digiflame Consultant you can sit back and relax, while we do what we do best. With attractive and excellent digital marketing strategy that help you to create and improve your brand name and in return you will get potential customers. Customer happiness is our moto.. we help you fulfill the dream you visualize.
Call +918788475253 or send an email to info@digiflameconsultant.co.in, to get in touch with the best in the industry. Experience the uniqueness, the best digital marketing company in Pune, Bangalore, Karad & Satara, at Digiflame Consultant.